TV commercials these days fascinate me. Partially because I hardly watch any tv and partially because it shows a glimpse of modern society I feel quite detached from.
I have noticed a trend that made me go ‘huh?’ and that’s the portrayal of women.
There’s more and more commercials celebrating women in control, being independent and able to stand up for themselves. All very good and about bloody time I’d say. But why do they then have to depict women portraying behavior to illustrate those points which, if a man were to do the same, would be considered obnoxious, sexist and most certainly not funny?
It doesn’t make any sense to me, but then again that goes for a lot that goes on in the world today.